By Harshit
SEOUL, DEC. 18 —
Samsung Electronics on Wednesday announced a major expansion of its Micro RGB television lineup, confirming that a broader range of screen sizes will launch globally in 2026. The new lineup will include 55-, 65-, 75-, 85-, 100-, and 115-inch models, significantly widening access to Samsung’s most advanced display technology to date.
The move signals Samsung’s intention to establish Micro RGB as a distinct premium TV category, bridging the gap between ultra-luxury displays and high-end consumer televisions.
“With Samsung’s latest technology, our Micro RGB portfolio delivers vivid color and clarity that make movies, sports and TV shows feel more expressive and engaging,” said Hun Lee, Executive Vice President of Samsung’s Visual Display Business. “By expanding the lineup for 2026, we’re creating a premium category that fits modern living spaces while maintaining our highest picture standards.”
Micro RGB: A New Direction in Display Engineering
Samsung’s Micro RGB technology differs fundamentally from conventional LED and OLED displays. Instead of relying on color filters or shared backlighting, each sub-100-micron red, green, and blue LED emits light independently, enabling extremely precise control over brightness and color reproduction.
This architecture allows Micro RGB panels to deliver:
- Higher color accuracy
- Improved contrast control
- Reduced color distortion at high brightness levels
Samsung says the technology is designed for viewers who are increasingly upgrading to premium televisions specifically for image fidelity, not just screen size.
AI-Driven Picture Processing at the Core
All 2026 Micro RGB models will be powered by Samsung’s Micro RGB AI Engine Pro, built around a next-generation AI chipset capable of analyzing and optimizing content frame by frame.
Key AI-enhanced features include:
- 4K AI Upscaling Pro, which sharpens lower-resolution content in real time
- AI Motion Enhancer Pro, designed to reduce blur in fast-moving scenes such as sports
- Micro RGB Color Booster Pro and Micro RGB HDR Pro, which dynamically adjust color intensity and contrast based on content type
Together, these systems aim to deliver images that appear closer to natural human vision, particularly in high-dynamic-range scenes.
Certified Color Accuracy and Glare Reduction
Samsung confirmed that its 2026 Micro RGB TVs feature Micro RGB Precision Color 100, a refined RGB dimming system certified by VDE to achieve 100% of the BT.2020 wide color gamut. This ensures accurate reproduction of modern HDR content mastered for cinematic standards.
To preserve image clarity in real-world environments, Samsung is also incorporating its proprietary Glare Free technology, which reduces reflections without sacrificing brightness or contrast — a critical feature for large-screen TVs used in well-lit living spaces.
Vision AI Companion and Smart Interaction
The new lineup will debut Samsung’s upgraded Vision AI Companion, a multi-agent AI platform combining large language models with Bixby-powered natural conversation.
Vision AI Companion enables:
- Conversational content search
- Interactive Q&A
- Proactive viewing recommendations
- Access to AI services such as Live Translate, Generative Wallpaper, and Perplexity
Samsung positions the system as a step toward more intuitive TV interaction, where viewers can discover and manage content without traditional menus.
Immersive Audio Becomes Standard
Samsung is also enhancing audio performance across its 2026 TV lineup. All Micro RGB models will support:
- Dolby Atmos® for multidimensional sound
- Adaptive Sound Pro, which adjusts audio based on room acoustics and content
- Q-Symphony, synchronizing TV speakers with compatible Samsung sound devices
In addition, Samsung confirmed that Eclipsa Audio, its new spatial audio technology designed for immersive 3D sound, will be standard across all 2026 TVs.
CES 2026 Debut and Market Strategy
Samsung plans to showcase the full Micro RGB lineup at CES 2026, taking place in Las Vegas from January 6–9. The demonstration will serve as the first public look at how Micro RGB scales across different screen sizes while maintaining consistent image quality.
By expanding Micro RGB beyond ultra-large displays, Samsung is positioning the technology as a long-term premium platform, rather than a niche showcase product. Industry analysts view the move as part of a broader strategy to differentiate Samsung TVs in a market where consumers increasingly demand visible performance gains to justify premium pricing.
A New Premium Tier Takes Shape
As TV buyers focus more on picture quality, color accuracy, and immersive experiences, Samsung’s expanded Micro RGB lineup reflects a shift toward engineering-driven differentiation. With AI-powered processing, certified color performance, and advanced audio integration, Micro RGB is set to become a defining pillar of Samsung’s high-end display strategy in 2026.