By Harshit | October 23, 2025 | Silicon Valley, California | 1:00 AM PDT
Amazon Enters the Wearables Space for Logistics
Amazon has unveiled a prototype of artificial intelligence-powered smart glasses designed specifically for its delivery drivers, marking the company’s latest move into wearable technology. Named “Amelia”, the glasses are part of Amazon’s ongoing effort to streamline the “last mile” of its delivery operations and improve efficiency across its logistics network.
The smart glasses, equipped with a camera and built-in display, are paired with a custom waistcoat featuring a button that allows drivers to take photos of deliveries. According to Beryl Tomay, Amazon’s vice president of Transportation, the glasses are currently being tested at multiple locations across the United States with hundreds of drivers and over a dozen delivery service partners.
“We’re testing it at a number of locations with over a dozen delivery service partners and hundreds of drivers across the country,” Tomay said during a launch event in Silicon Valley. “We custom designed it for that use case. There’s a very specific application here.”
Designed for Efficiency and Safety
The Amelia smart glasses are designed to optimize workflow for drivers, helping them locate packages faster and reduce repetitive tasks. Tomay estimated that the glasses could save up to 30 minutes per 8- to 10-hour shift, significantly boosting efficiency for deliveries.
A key safety feature of the glasses is their ability to detect when they are in a moving vehicle, automatically shutting off the display to avoid driver distraction. Additionally, the glasses include a hardware switch on the controller that allows drivers to turn off all sensors, including the camera and microphone, providing full control over privacy and usage.
“From a safety perspective, we thought that was important. No distractions,” Tomay said. Drivers are empowered to choose whether or not to use the glasses during deliveries, ensuring that the technology complements rather than interrupts their workflow.
Amazon’s Focus: Logistics, Not Consumers (For Now)
Unlike consumer-focused wearables from other tech giants, Amazon’s Amelia glasses are currently intended solely for delivery drivers, not the general public. While the company has not ruled out future consumer applications, Tomay emphasized that the current focus is on operational efficiency.
“Drivers have been doing real deliveries with these to customers,” she said. “There’s a very specific application here.”
The glasses represent a growing trend among U.S. tech firms experimenting with AI-powered wearables, though the target markets vary. Meta, for instance, recently launched AI-driven smart glasses for mainstream consumers at its Meta Connect conference, including a pair of Ray-Bans with built-in displays. Meta positions its products as devices that encourage users to remain more engaged with the real world compared to smartphones.
Amazon, by contrast, is leveraging wearable technology to augment productivity and reduce operational costs in the delivery sector — a space commonly referred to as the “last mile” of logistics.
Potential Impact on Delivery Operations
If widely adopted, Amelia could reshape how Amazon drivers perform deliveries by streamlining tasks such as documenting package drop-offs, locating items in delivery vehicles, and reducing repetitive motions. By integrating AI capabilities directly into wearable devices, Amazon aims to reduce errors and save valuable time during each shift.
The company also highlighted privacy considerations, stressing that drivers maintain full control over the camera and microphone, with the ability to switch off all features when desired. Tomay said these design decisions were critical to ensuring that the glasses support productivity without compromising privacy or safety.
Looking Ahead
Amazon plans to initially roll out Amelia glasses to drivers in North America, with potential expansion to international markets in the future. The company has not provided a timeline for broader adoption, but testing at multiple locations suggests that the product is moving steadily toward operational readiness.
The launch demonstrates Amazon’s continued focus on AI-driven logistics solutions and wearable technologies, placing the company alongside other major tech firms exploring new interfaces that integrate digital capabilities with the real world.
For now, Amelia remains a specialized tool for delivery drivers — but its evolution could signal broader applications for AI-powered wearables in the future, both in logistics and potentially for consumers.